THE MEANING BEHIND THE LOGO
The colours of the Uganda ‘s national flag, black, yellow red, make up the main colours of the logo. The three colours form a stylistic and dynamic crest that represents Uganda ‘s crested crane, the country’s national emblem. Uganda ‘s colours rise from a green landscape in form of an optimistic rising sun; the landscape containing the brand tagline Uganda: Gifted by Nature ” represents the essential greenness of the country.
The word ” Gifted ” in the brand tagline reflects Uganda ‘s extraordinary natural richness and cultural diversity, as well as the talents and abilities of her people – all bestowed as a gift to the world. ” Nature ” is seen as the giver of Uganda ‘s uniqueness- created independent of human violation, yet dependent on human protection to preserve its uniqueness for future generations.
Uganda : Gifted by Nature becomes a platform upon which Uganda builds the present and protects the future.